Donor Retention

Email communication is very important – learn how to engage one-to-many with your contacts using DonorDock’s email tools.

The need for retention is even more crucial during times of crisis, such as the Covid-19 pandemic we find ourselves in. This issue brings to light six simple strategies you can employ today to more effectively retain your donors.

Transparent, honest communication with donors is imperative during a time of crisis or financial uncertainty. Email marketing is one mechanism by which you can continue to communicate in a safe and efficient way. There are some tactical things to consider when communicating with donors. This post will focus on five scenarios in which your organization can use email marketing to effectively engage with your donors.

You may have seen an increase in the number of people doing virtual happy hours with friends or co-workers; in fact, even the DonorDock team has had a few over the past few weeks. It is a great way to stay engaged and see each other “in person”. This concept could also work for one-to-one engagement or small group engagement with key donors.

Maintaining a genuine relationship with donors is essential in keeping your nonprofit organization running. But how can you measure or quantify donor relationships?